Our Services

Learn more about how Integration can help your business achieve better technology solutions.

Our Services

Learn more about how Integration can help your business achieve better technology solutions.

Technology Wheel

Integration uses a technology wheel to begin discussions with our referral partners’ clients to determine their interests and needs to improve their current situation with better technology solutions for their organization.

Technology Services Overview

Companies today use a wide range of technology services to support their business operations, improve efficiency, and better serve their customers. Some of the most common technology services used by companies today include:

  • Cloud Computing: Companies use cloud computing services to store and access data, run applications, and scale their IT infrastructure as needed. Popular cloud service providers include Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform.

  • Data Analytics: Companies use data analytics to collect, process, and analyze large amounts of data to gain insights to inform business decisions. This includes tools for data visualization, predictive analytics, and business intelligence.

  • Customer Relationship Management (CRM): CRM tools help companies manage customer relationships and track data. Popular tools include Salesforce, HubSpot, and Zoho.

  • Cybersecurity: Companies use cybersecurity services to protect their systems, networks, and data from cyber threats. This includes services such as antivirus software, firewalls, and intrusion detection and prevention systems.

  • E-Commerce: Companies use e-commerce platforms to sell products and services online. Popular e-commerce platforms include Shopify, WooCommerce, and Magento.

  • Video conferencing and Collaboration: With the rise of remote work, companies increasingly use video conferencing and collaboration to connect teams and enable remote work. Popular tools include Zoom, Microsoft Teams, and Google Meet.

  • Voice over Internet Protocol (VoIP): VoIP is a telecommunications service that allows companies to make voice calls over the internet. This can be more cost-effective than traditional phone systems and more flexible and scalable.

  • Unified Communications (UC): UC is a telecommunications service that integrates various communication channels, such as voice, email, instant messaging, and conferencing, into a single platform. This allows employees to communicate and collaborate more efficiently and effectively.

  • Virtual Private Network (VPN): VPNs are telecommunications service that allows employees to securely access a
    company’s network and data from anywhere in the world. This is primarily important for companies with remote
    workers or distributed teams.

  • Dedicated Internet Service (DIA): DIA is a telecommunications service that provides a dedicated internet connection to a company rather than sharing bandwidth with other customers. This can provide faster and more reliable internet access and better security.

  • Wireless and Mobility Services: Many companies use wireless and mobile services to provide connectivity to
    employees on the go and internet access to employees at physical locations. This includes Wi-Fi hotspots, cellular
    data plans, and mobile device management.

  • Cloud Communications: Cloud communications is a telecommunications service that delivers voice and messaging
    services through the internet rather than traditional phone lines. This can be more cost-effective and flexible than
    conventional phone systems and more easily integrated with other business systems.

  • Collaboration and Communication: Collaboration and communication tools help teams work together on projects
    and share information. Popular communication tools include Slack, Microsoft Teams, and Google Workspace.

  • Software as a service (SaaS): SaaS is a cloud computing model where software applications are hosted by a third-party provider and made available to customers over the Internet on a subscription basis. In this model, customers do not need to install or manage software locally, as all the necessary resources are provided and managed by the SaaS provider. Some examples of Software as Service applications include DocuSign, Salesforce, Dropbox, and Adobe Creative Cloud.

Technology Service Opportunity

There is a tremendous opportunity for referring clients to Integration. Not only does the telecommunications and SaaS market have revenues in the billions of dollars, but they also are growing markets. Businesses use various services, and the specific services companies use will depend on the industry, size, and particular business needs. Technology services help customers manage their operations, improve efficiency, and provide better service to their customers.


The percentage of business expenses for technology can vary widely depending on the size and industry of the business, as well as its specific technology needs. However, according to a survey conducted by Gartner in 2021, the average company spends 4.1% of its annual revenue on technology. This includes spending on telecommunication services, hardware, software, cloud services, IT personnel, and other technology-related services. Small businesses may spend a higher percentage of their revenue on technology as they often need more resources and may rely more heavily on technology to support their operations. According to a survey by the Small Business Association, small businesses with less than $1M in annual revenue spend an average of 6.9% of their income on technology.


The decision-making process for purchasing technology services can vary depending on the company’s size, structure, and industry. However, in general, the decision to buy technology services is made through a combination of different
organizational stakeholders. A referral partner with relationships with multiple stakeholders in larger companies will have
tremendous success.

Here are some of the key decision-makers that may be involved in the purchasing process:

  • IT Department

  • CIO/CTO

  • Business Unit Leaders

  • Finance Department

  • Executive Leadership

  • Very Important Top Officers (VITOs)

  • Business Ownership

Regardless of the decision-making process, referring the appropriate decision-maker(s) to Integration is crucial. The most successful referral partners have deep personal relationships with the decision maker or team that makes decisions for the referral partner’s client.

There are also several ways for us to help your customers save money:

  • Evaluate their technology needs. Before investing in any technology services, evaluate the client’s technology needs and identify areas where cost savings can be achieved. You may discover that many services are no longer necessary or that you can consolidate services to reduce costs.

  • Consider cloud-based services. Cloud-based services can be more cost-effective than traditional on-premises
    solutions as they often require lower upfront costs and reduce the need for expensive hardware and IT personnel.
    You also pay for what you use rather than investing in expensive licensing or infrastructure.

  • Let us negotiate and shop vendors. Dealing with vendors and shopping services can help secure better pricing and terms on technology solutions. Technology solution providers procure more than thirty percent of all technology services, and providers have service personnel supporting the indirect channel that helps develop promotions and special pricing. Most providers also have additional support to benefit your client, such as solution engineers and order implementation for services sold to clients through the independent channel.

  • Consider outsourcing. Outsourcing technology services, such as IT support, can be a cost-effective way to access the expertise without hiring and training in-house staff. In addition, Integration has personnel at providers that clients can use to implement new and better technology solutions.

  • Re-evaluate your technology services regularly: Technology services and solutions are constantly evolving, so it is
    essential to re-evaluate technology needs and services regularly. This can help identify areas where cost savings can be achieved and opportunities to adopt new technology solutions that can provide cost savings or other benefits.

Categories of Referral Partners

Referral partners will compete with traditional technology solution providers as decision-makers find trust in many different advisors they already have relationships with today. Integration’s strategy is to serve the referral market, which relies on Integration’s expertise to help them help their clients. Integration referral partners include accountants, System Integrators, Managed Service Providers (MSPs), Value-Added Resellers (VARs), technology manufacturer representatives, GIG workers, insurance agents, payroll agencies, accountants, and technology professionals to provide “Better Technology Solutions” to their clients.

Referral Partners Explained

A referral business partner business is a partnership between companies or individuals where one refers their customers or clients to the other in exchange for a commission or other rewards. The arrangement can benefit both parties, as the referrer can earn extra income while the company being referred to can gain new customers.

The Referral Process Typically Works As Follows:

  • The referral partner identifies customers who could benefit from the services of the company they are referring to.

  • The referral partner provides information about the company and its offerings to the potential customer, explaining why they believe the company is a good fit.

  • If the potential client accepts a meeting with an Integration representative, the referral partner will be tagged to the forthcoming sales to the client.

  • Integration will track the sale back to the referral partner and pay residual commissions to the referral agent as long as the customer’s services bill and the customer pays for the services.

Overall, a referral partner business can be a mutually beneficial arrangement that allows both parties to expand their customer base and increase the referral partner’s income. It is also a cost-effective way for Integration to expand as Integration only pays for customers that result in sales. Referring business contacts to a company can be valuable for an individual to help Integration widen its network and potentially create new business opportunities.

Here are some steps that an individual can follow to refer business contacts to Integration:

  • Identify potential business contacts. Start by identifying people in your professional or personal network who might be interested in services provided by Integration. This could include former colleagues, business associates, vendors, customers, friends, and family members working in related industries.

  • Reach out to the potential contact: Once you have identified a possible connection, reach out to them to gauge their interest in Integration’s services. You can do this through email, phone, or social media.

  • Introduce Integration. If the contact expresses interest, provide them with information on Integration’s services and any relevant details. The integration technology wheel is often a great tool to start a conversation on services the customer may be interested in.

  • Make the introduction: Once you have introduced your client to Integration, it’s up to Integration to follow up and
    pursue the opportunity. Ensure to provide the contact’s name and contact information to Integration, give us some
    background, and encourage us to follow up promptly.

  • Follow-Up: After you’ve made the introduction, it’s a good idea to follow up with both your client and Integration to ensure that the connection has been completed and see if there are any other ways you can help facilitate the
    relationship.

  • Express gratitude: If the introduction leads to a successful business relationship, express appreciation to the contact. This will help strengthen the relationship with both parties and increase the likelihood that the client will turn to you for further opportunities or subsequent referrals.

The Power of Residual Commissions - It pays to be well connected!

Residual commissions can be a powerful tool for generating ongoing income for individuals working in networks or affiliate marketing. Residual income from Integration can also benefit individuals from various positions, from GIG workers to accountants and numerous other technologies-related places or relationship-based selling partners. Residual commissions, or passive or recurring income, are earned when a product or service is sold or renewed continuously, resulting in a continuous income stream.


The Power of residual commissions lies in the fact that they can provide a reliable, long-term source of income, even when the individual is not actively working. This is because the residuals are earned on a recurring basis, which means that even if a person takes time off or works less, they can still receive income from their previous efforts. Moreover, residual commissions often have a compounding effect, where the income generated from a small initial effort can grow over time as the number of recurring sales or renewals increases. This can create a snowball effect, leading to significant long-term earnings.


However, it is essential to note that residual commissions require effort and time to build up. They often require an initial investment of time and effort to establish a customer base with Integration and create a steady flow of recurring sales or renewals. But with consistent effort and patience, residual commissions can be harnessed to create a reliable and ongoing source of income.


Building up residuals in a time-tested field like an insurance agency may take time. However, the technology market is a multibillion-dollar market and growing. Integration provides better technology solutions that improve our referral partner’s clients’ ability to improve their technology efficiency and reduce costs. Our referral partners who are well-connected with decision makers can better their lives with ongoing residual commissions while helping their clients save money and improve their clients’ constant need for better technology solutions.

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