The technology marketplace has changed distribution models since the divestiture of the US telecommunications industry in the 1990s. Over time, providers used direct sales teams and channel distribution through technology solution provider agencies. The largest technology solution providers have amassed over $1B in revenues and growing. However, as the industry continues to change distribution models, the trusted relationships of end users have become relevant in distribution models. Referral partners will provide competition as decision-makers find trust in many different advisors that they already have relationships with today. Integration’s strategy is to serve the referral market who rely on Integration’s expertise to help them help their clients.

Integration referral partners include accountants, GIG workers, insurance agents, payroll agencies, insurance agents, business consultants, and technology professionals to provide “Better Technology Solutions” to their clients. A technology advisor advises, guides, and supports individuals, businesses, or organizations in effectively using technology to meet their goals and objectives, including technology costs. A technology advisor can provide expertise in various areas, such as hardware and software selection, IT infrastructure planning, cybersecurity, cloud computing, digital transformation, and other technology fields.

The role of a technology advisor can vary depending on the client’s needs. Still, they generally work to understand their client’s needs and objectives, evaluate options, and recommend the best course of action. They may also help implement and manage technology solutions and provide ongoing support and assistance. Technology advisors can be independent consultants or part of a larger organization, such as an IT consulting firm or a technology solution provider. Their clients can range from small businesses to large enterprises, and they may work with clients in various industries, including healthcare, manufacturing, finance, retail, and service organizations. A referral business partner business is a partnership between companies or individuals where one refers their customers or clients to the other in exchange for a commission or other rewards. The arrangement can benefit both parties, as the referrer can earn extra income while the company being referred to can gain new customers. Integration is a technology solution provider that uses the referral partner model to gain new customers to help the referral partner’s customers reduce costs and increase their technology efficiency. In todays world, referral partners are most likely the best path to the very important top officers that make decisions on better technology solutions.